Posts Tagged ‘sharing’
I love visiting Tokyo and have been lucky enough to visit dozens of times over many years. The consumer electronics industry has certainly had ups and downs recently, but a constant has been the leading edge consumer and business adoption of new technologies. From PCs in the workplace to broadband at home and smartphones (a subject of many humorous team meetings back pre-bubble when I clearly didn’t get it and was content with the magic of my BB 850!) Japan has always had a leading adoption curve even when not necessarily producing the products used globally.
This visit was about visiting the University of Tokyo and meeting with some entrepreneurs. That, however, doesn’t stop me from spending time observing what CE is being used in the workplace, on the subway, and most importantly for sale in the big stores such as Yodobashi, Bic, and Labi and of course the traditional stalls at Akihabara. The rapid adoption, market size, and proximity to Korea and China often mean many of the products seen are not yet widely available in the US/Europe or are just making their way over. There’s a good chance what is emphasized in the (really) big retail space is often a leading indicator for what will show up at CES in January.
If you’re not familiar with Yodobashi, here’s the flagship store in Akihabara – over 250,000 sq ft and visited by 10′s of millions of people every year. I was once fortunate enough to visit the underground operations center, and as a kid who grew up in Orlando it sure feels a lot like the secret underground tunnels of the Magic Kingdom!
With that in mind here are 10 observations (all on a single page). This is not statistical in any way, just what caught my eye.
- Ishikawa Oku lab. The main focus of the trip was to visit University of Tokyo. Included in that was a wonderful visit with Professor Ishikawa-san and his lab which conducts research on exploring parallel, high-speed, and real-time operations for sensory information processing. What is so amazing about this work is that it has been going on for 20 years starting with very small and very slow digital sensors and now with Moore’s law applied to image capture along with parallel processing amazing things are possible such as can be seen in some of these Youtube videos (with > 5 million views), see http://www.youtube.com/ishikawalab. More about the lab http://www.k2.t.u-tokyo.ac.jp/index-e.html.
- 4K Displays. Upon stepping off the escalator on the video floor, one is confronted with massive numbers of massive 4K displays. Every manufacturer has displays and touts 4K resolution along with their requisite tricks at upscaling. The prices are still relatively high but the selection is much broader than readily seen in the US. Last year 4K was new at CES and it seems reasonable to suspect that the show floor will be all 4K. As a footnote relative to last year, 3D was downplayed significantly. In addition, there are numerous 4K cameras on sale now, more so than the US.
- Digital still. The Fuji X and Leica rangefinder digital cameras are getting a lot of floorspace and it was not uncommon to see tourists snapping photos (for example in Meiji Garden). The point and shoot displays feature far fewer models with an emphasis on attributes that differentiate them from phones such as waterproof or ruggedized. There’s an element of nostalgia, in Japan in particular, driving a renewed popularity in this form factor.
- Nikon Df. This is a “new” DSLR with the same sensor as the D-800/D4 that is packaged in a retro form factor. The Nikon Df is definitely only for collectors but there was a lot of excitement for the availability on November 21. It further emphasized the nostalgia elements of photography as the form factor has so dramatically shifted to mobile phones.
- Apple presence in store. The Apple presence in the main stores was almost overwhelming. Much of the first floor and the strategic main entry of Yodobashi were occupied by the Apple store-within-a-store. There were large crowds and as you often see with fans of products, they are shopping the very products they own and are holding in their hands. There has always been a fairly consistent appreciation of the Apple design aesthetic and overall quality of hardware but the widespread usage did not seem to follow. To be balanced, one would have to take note of the substantial presence of the Nexus 5 in the stores, which was substantially and well-visited.
- PCs. The size of the PC display area, relative to mobile and iOS accessories, definitely increased over the past 7 months since I last visited. There were quite a large number of All-In-One designs (which have always been popular in Japan, yet somehow could never quite leap across the Pacific until Windows 8). There were a lot of very new Ultrabooks running Haswell chips from all the major vendors in the US, Japan, and China. Surface was prominently displayed.
- iPhone popularity. There was a ubiquity of the iPhone that is new. Android had gained a very strong foothold over the national brands that came with the transition to nationwide LTE. Last year there was a large Android footprint through Samsung handsets that was fairly visible on display and in use. While the Android footprint is clearly there, the very fast rise of iPhone, particularly the easily spotted iPhone 5s was impressive. The vast expanse of iPhone accessories for sale nearly everywhere supports the opportunity. A driver for this is that the leading carrier (DoCoMo) is now an iPhone supplier. Returning from town, I saw this article speaking to the rise of iOS in Japan recently, iPhone 5S/C made up 76% of new smartphone sales in Japan this October.
- Samsung Galaxy J. Aside from the Nexus 5, the Android phone being pushed quite a bit was the Samsung Galaxy J. This is a model only in Asia right now. It was quite nice. It sports an ID more iPhone-like (squared edges), available in 5c-like colors, along with the latest QC processor, 5″ HD display, and so on. It is still not running Kitkat of course. For me in the store, it felt better than a Galaxy S. Given the intricacies of the US market, I don’t know if we’ll see this one any time soon. The Galaxy Note can be seen “in the wild” quite often and there seems to be quite a lot of interest based on what devices on display people would stop and interact with.
- Tablets. Tablets were omnipresent. They were signage in stores, menus in restaurants, in use on the subway, and in use at every place where people were sitting down and eating/drinking/talking. While in the US we are used to asking “where are all the Android tablets”, I saw a lot of 7″ Android tablets in use in all of those places. One wouldn’t expect the low-priced import models to be visible but there are many Japan OEMs selling Android tablets that could be spotted. I also saw quite a few iPad Minis in use, particularly among students on the trains.
- Digital video. As with compact digital cameras, there was a rather extreme reduction in the number of dedicated video recorders. That said, GoPro cameras had a lot of retail space and accessories were well placed. For example, there were GoPros connected to all sorts of gear/showing off all sorts of accessories at Tokyu Hand (the world’s most amazing store, imho). Professional HD and UHD cameras are on display in stores which is cool to see, for example Red and Arri. One of the neatest uses of video which is available stateside but I had not seen is the Sony DEV-50 binoculars/camera. It is pricey (USD$2000) but also pretty cool if you’ve got the need for it. They have reasonable sensors, support 3D, and more. The only challenge is stability which make sense given the equivalent focal length, but there is image stabilization which helps quite a bit in most circumstances.
There were many other exciting and interesting products one could see in this most wired and gadget friendly city. One always is on the lookout for that unique gift this holiday season, so I found my stocking-stuffer. Below you can see a very effective EMF shielding baseball hat (note, only 90% effective). As a backup stocking-stuffer, all gloves purchased in Japan appear to be designed with resistive touch screens in mind :-)
PS: Here’s me with some super fun students in a class on Entrepreneurship and Innovation at the University of Tokyo.
We are trying to change a culture of compartmentalized, start-from-scratch style development here. I’m curious if there are any good examples of Enterprise “Open Source” that we can learn from.
—Question from reader with a strong history in engineering management
When starting a new product line or dealing with multiple existing products, there’s always a question about how to share code. Even the most ardent open source developers know the challenges of sharing code—it is easy to pick up a library of “done” code, not so hard to share something that you can snapshot, but remarkably difficult to share code that is also moving at a high velocity like your work.
Developers love to talk about sharing code probably much more than they love to share code in practice. Yet, sharing code happens all the time—everyone uses an OS, web server, programming languages, and more that are all shared code. Where it gets tricky is when the shared code is an integral part of the product you’re developing. That’s when shared code goes from “fastest way to get moving” to “a potential (difficult) constraint” or to “likely a critical path”. Ironically, this is usually more true inside of a single company where one team needs to “depend” on another team for shared code than it is on developers sharing code from outside the company.
Organizationally, sharing code takes on varying degrees of difficulty depending on the “org distance” between developers. For example, two developers working for the same manager don’t even think about “sharing code” as much as they think about “working together”. At the other end of the spectrum, developers on different products with different code bases (perhaps started at different times with early thoughts that the products were unrelated or maybe one code base was acquired) think naturally about shipping their code base and working on their product first and foremost.
This latter case is often viewed as an organizational silo—a team of engineering, testing, product, operations, design, and perhaps even separate marketing or P&L responsibility. This might be the preferred org design (focus on business agility) or it might be because of intrinsic org structures (like geography, history, leadership approach). The larger these types of organizations the more the “needs of the org” tend to trump the “needs of the code”.
Let’s assume everyone is well-meaning and would share code, but it just isn’t happening organically. What are 5 things the team overall can do?
Ship together. The most straight-forward attribute two teams can modify in order to effectively share code is to have a release/ship schedule that is aligned. Sharing code is the most difficult when one team is locked down and the other team is just getting started. Things get progressively easier the closer to aligned each team becomes. Even on very short cycles of 30-60 days, the difference in mindset about what code can change and how can quickly grow to be a share-stopper. Even when creating a new product alongside an existing product, picking a scheduling milestone that is aligned can be remarkably helpful in encouraging sharing rather than a “new product silo” which only digs a future hole that will need to be filled.
Organize together to engineer together. If you’re looking at trying to share code across engineering organizations that have an org distance that involves general management, revenue or P&L, or different products, then there’s an opportunity to use organization approaches to share code. When one engineering manager can look at a shared code challenge across all of his/her responsibilities there more of a chance that an engineering leader will see this as an opportunity rather than a tax/burden. The dialog about efficacy or reality of sharing code does not span managers or importantly disciplines, and the resulting accountability rests within straight-forward engineering functions. This approach has limits (the graph theory of org size as well as the challenges of organizing substantially different products together).
Allocate resources for sharing. A large organization that has enough resources to duplicate code turns out to be the biggest barrier to sharing code. If there’s a desire to share code, especially if this means re-architecting something that works (to replace it with some shared code, presumably with a mutual benefit) then the larger team has a built-in mechanism to avoid the shared code tax. As painful as it sounds, the most straight-forward approach to addressing this challenge is to allocate resources such that a team doesn’t really have the option to just duplicate code. This approach often works best when combined with organizing together, since one engineering manager can simply load balance the projects more effectively. But even across silos, careful attention (and transparency) to how engineering resources are spent will often make this approach attainable.
Establish provider/consumer relationships. Often shared code can look like a “shared code library” that needs to be developed. It is quite common and can be quite effective to form a separate team, a provider, that exists entirely to provide code to other parts of the company, a consumer. The consumer team will tend to look at the provider team as an extension to their team and all can work well. On the other hand, there are almost always multiple consumers (otherwise the code isn’t really shared) and then the challenges of which team to serve and when (and where requirements might come from) all surface. Groups dedicated to being the producers of shared code can work, but they can quickly take on the characteristics of yet another silo in the company. Resource allocation and schedules are often quite challenging with a priori shared code groups.
Avoid the technical buzz-saw. Developers given a goal to share code and a desire to avoid doing so will often resort to a drawn-out analysis phase of the code and/or team. This will be thoughtful and high-integrity. But one person’s approach to being thorough can also look to another as a delay or avoidance tactic. No matter how genuine the analysis might be, the reality is that it can come across as a technical buzz-saw making all but the most idealized code sharing impossible. My own experience has been that simply avoiding this process is best—a bake-off or ongoing suitability-to-task discussion will only drive a wedge between teams. At some level sharing code is a leap of faith that a lot of folks need to take and when it works everyone is happy and if it doesn’t there’s a good chance someone is likely to say “told you so”. Most every bet one makes in engineering has skeptics. Spending some effort to hear out the skeptics is critical. A winners/losers process is almost always a negative for all involved.
The common thread about all of these is that they all seem impossible at first. As with any initiative, there’s a non-zero cost to obtaining goals that require behavior change. If sharing code is important and not happening, there’s a good chance you’re working against some of the existing constraints in the approach. Smart and empowered teams act with the best intentions to balance a seemingly endless set of inbound issues and constraints, and shared code might just be one of those things that doesn’t make the cut.
Keeping in mind that at any given time an engineering organization is probably overloaded and at capacity just getting stuff done, there’s not a lot of room to just overlay new goals.
Sharing code is like sharing any other aspect of a larger team—from best practices in tools, engineering approaches, team management—things don’t happen organically unless there’s a uniform benefit across teams. The role of management is to put in place the right constraints that benefit the overall goals without compromising other goals. This effort requires ongoing monitoring and feedback to make sure the right balance is achieved.
For those interested in some history, this is a Harvard Business School case on the very early Office (paid article) team and the challenges/questions around organizing around a set of related products (hint, this only seems relatively straight-forward in hindsight).
This past week the 11th All Things D Conference, D11, was held. It is such a great opportunity to attend and to learn from a great combination of interviews, speakers, demonstrations, questions, and attendees. Attending this conference has been a very valuable learning experience for me over the years and I’ve always made it a point to reflect and share some observations or learnings that stuck with me. This year is no different.
As with all events these days, so much of what happens at the event is tweeted, live blogged, re-blogged, etc. That makes it challenging to offer more by way of learning. If you’re interested in the details of the sessions, by all means watch the videos or see the official coverage on the All Things D, D11 Conference site. All the interviews are done by one or both of Walt Mossberg and Kara Swisher. There you’ll also find some behind the scenes “KatieCam” videos shot by WSJ writer Katherine Boehret in a more relaxed setting as speakers left the stage and other behind the scenes videos and articles by teh ATD writing team. Definitely check out the amazing photos from Asa Mathat (and team) that really capture the unique qualities of the conference.
For me what separates D from other events, if you had to pick one thing, is the dialog that takes place. While the format is an interview, I see it as more of a dialog. There are no slides, no setup, and after the interview the dialog continues with audience questions and then even more in the hallways during breaks (not to mention the electronic dialog). I feel sometimes in an effort to report the event as news, the back and forth or the dialog itself can get a bit de-prioritized.
The dialog is important because the timing of the conference is the same every year. That means not every speaker has something to announce or launch. In fact some speakers have announcements already scheduled for the future and even with a lot of pushing they still aren’t going to preempt their organization’s efforts. This means that speakers sign up to attend knowing there are definitely questions they will get that must go unanswered. I think that speaks volumes to the appreciation for the dialog and participation that speakers share.
Still, that can be a tiny bit frustrating for folks reading about the accounts—you are hoping for news but don’t get any. There is a slightly different tone “in the room” which I am hoping to convey through these notes. The tone is very much about the nuance and subtlety of the topics being raised. So even if there is not news, the conversation is interesting. It is an important part of innovation and convergence of industries (the original and ongoing theme of the conference was how media, entertainment, and digital technologies are coming together). There are gems in most every session if you watch the video—not necessarily news gems, but articulation of challenges and tradeoffs that everyone is facing as they do their work. Making products is never a stark either/or set of choices and capturing these tradeoffs on stage, in the “hot seat” as it is called, is something I appreciate very much.
There were 25 speakers along with demo sessions. The breadth of topics discussed delivers on the promise of the conference. Through the lens of product development there were a number of “themes” that surfaced for me:
- Mobile “era” – No one doubts the era we are in as an industry and across industries. The tech folks were “mobile first” from apps to advertising, not as a place to port to or also support. The entertainment folks see mobile as a place to enjoy entertainment or as the screen that accompanies entertainment, not as a competitor to television. Even attendees were mostly seen on their mobile devices most of the time. While this might not seem newsworthy, observing the changing perspectives over the years of the conference provides a neat context for this change.
- Disruption – Most tech conferences are about disruption in some form or another. This conference came about during a time when disruption was really happening (and to be fair, the WSJ and ATD are/were both part of disruptive dialogs over the years—and the topic of conversation at the show). The interviews always do a good job of confronting speakers who are viewed as participants in a potential disruption.
- Sensors – The role of sensors as part of the baseline experience for computing is front and center. There was a lot of discussion around form factors, wearables, and scenarios but all of this is rooted in devices that know about surroundings, which means products can be designed knowing the computers will have these capabilities.
- Consumerization – Walt Mossberg has always taken the non-techie, consumer approach to looking at technology which, as he said during the show, was somewhat heretical when he first started his column. These days the notion of consumers driving the experience and setting the bar does not seem so far-fetched. You know that is the case when the CEO of Cisco says “bring your own device trumps security”.
- Embrace of digital – In past years the “content” attendees appeared more on the defense than the offense. While the business challenges remain in some parts of the content space, I think there is far more of a sense of embrace and partnering going on between the tech and content parties. In general it felt to me like much more of a healthy dialog rooted in respect than in past years, which is a positive evolution.
As mentioned, the sessions are all available on the D11 site along with live blogs done by WSJ/ATD reporters. Check those out for sure. I just wanted to offer some additional observations from a small set of sessions that hit close to home from a product development perspective. Inclusion / omission or number of points below are not indications of quality or importance!
Apple / Tim Cook
- Measuring what counts – There was a strong focus on measuring usage as a way of looking at success. This contrasted with the recent debate about market share (units or revenue). The depth usage of iOS devices is significantly more than competing devices. It is super interesting to think about how to inform product development when balancing existing depth usage, new users, and growth – very interesting.
- Relative to Android – The dialog turned to defining “winning” along the lines of usage, customer satisfaction, and even the amount of commerce done on iOS devices.
- Magic – There was a good discussion about how working across the team needs to focus on the intersection of hardware/software/services as being where the “magic happens”. Everyone in the product space knows that wherever seams exist there is an opportunity to innovate or for there to be challenges–seams can be found all over the place, especially as a product gets larger or an ecosystem around the product develops.
- Tradeoffs – As an example of the nuance/subtlety that is hard to capture, Cook tried to walk through some of the tradeoffs that go into making different sized devices for different “segments” (Walt’s description). He talked about color correctness, white balance, battery life, brightness, and more. A favorite expression from Cook was “customers expect Apple to weigh all these factors and decide things” along with the humble notion that deciding means shipping and learning. I personally love when the dialog turns to these types of issues at this “level” in an organization and also externally—real engineering stuff that is worth talking about in an open way.
- Openness and control – In talking about the difference between iOS and Android (using keyboards as an example), Cook was asked about opening up more. He talked about the challenges and tradeoffs involved in “putting the customer at risk” with some times of APIs and openness but committed to more openness at the upcoming WWDC. Again there was a very interesting and subtle discussion about the tradeoffs involved.
Facebook / Sheryl Sandberg
- Mobile is good for Facebook – There were a lot of numbers and support for how much engagement there is from both users and advertisers on mobile.
- Increasing engagement – Sandberg shared some numbers that were counter-intuitive for many (as evidenced by the reaction in the section I was sitting) when she talked about the increase in engagement. Five years ago 50% of people visited every day. Now 58% visit every day and the number of users is much higher.
- Priorities – I loved when she talked about how they have 5000 people to build and operate a service for a billion people. That puts the product development challenge in perspective.
- Mobile first – There is a strong “pivot” in the development team around mobile first. Whereas the browser used to be the primary target and the mobile teams would be playing catch-up, now nothing gets done without it being mobile first.
- Facebook Home – The challenges of doing an offering that is polarizing for sure. She cited that customer reviews are either 1 star or 5 stars. Home is a V1 and expect to deliver on the commitment to frequent changes/updates.
Disney Parks and Resorts / Tom Staggs
- My Magic Plus – This session was about a new way to enjoy a WDW (Walt Disney World) theme park visit—essentially you wear a “magic band” around your wrist (like a Jawbone Up or Fitbit). As someone who grew up in Orlando watching WDW go from the Magic Kingdom surrounded by orange groves to what it is today, I think the revolution that is going on with this innovation is amazing and far-reaching.
- Features – Wearing the band provides an experience with reduced anxiety, less waiting, more fun, and far more personal. And it is just starting. An amazing example I loved was how you could order the food you want and when you get to the restaurant you sit down and what you ordered just shows up. Neat. But what is really neat is that the employees can focus on being “hosts” and not the transactional elements of ordering and getting things right. Super cool. It certainly makes that summer job at Disney a lot more fun!
- Senses and sensors – Of course this is all about location aware, cloud experienced. But the way Staggs described it was “360-5” as a 360 degree experience for all 5 senses—you’re immersed in the experience beyond the rides. In general, this was a demonstration that unfolded super well—as I thought of questions they got answered moments later. So much opportunity on this platform.
Twitter / Dick Costolo
- “Social soundtrack” – Twitter was described as the second screen for television. It is viewed as a complement to broadcast. This was a statement that gets broadened to mean that Twitter is not itself thinking about making content or distributing it.
- Global town square – The way they think of Twitter is to think about both planned/unplanned events and to provide an unfiltered/inside out platform for the people “the event is happening to”. This town square is public, real-time, conversational, and distributed. From a product point of view, the clarity of this framework is incredibly valuable.
- Advertising – Costolo discussed how advertisers are coming to understand that being part of the conversation is important and how the idea of having a conversation as the canvas versus the ad itself as the canvas is important.
- Design – Another subtle part of the dialog was around where the openness of the Twitter platform will be. The idea is that Twitter does want to own the timeline experience for customers but still be open to thousands (100s of thousands) of developers with fairly lightweight rules. Simplicity is a major focus on the design of the timeline experience.
Glow / Max Levchin
- Demonstration – this was a demonstration of a new product that brings data and mobility to the challenges of procreation and fertility.
- App – The app is focused on being a beautiful source of telemetry and information for both the man and woman planning together to conceive a child.
- Data – Turns out that there is tons of data which is hard for people to get hold of and include in their planning and efforts. Glow is a way to bring this data to the solution space for people.
- Funding – The data shows that with the right use of data “infertility” can drop way down and thus the overall cost to the healthcare system is much lower. To support this the way the product will work is essentially to create a pool for people who are still unable to conceive after using the tool, which is a much smaller number than would be using less data-informed tools.
- Innovation – This is truly innovative when it comes to the problem space–hearing Levchin describe a typical way physicians handle this sounds almost like “country medicine” compared to using the data, telemetry, and an app. Combining data, mobility, and more into this app shows how empowering all the technology can be. We’re all able to start experience this notion of being in so much more control of our lives with these technology tools.
Box / Aaron Levie and Cisco / John Chambers
- What fun – This was such a fun pairing as the contrast between the people and companies was so interesting. Yet at the same time, both organizations are developing products for a new world where individuals are far more empowered. While no one is going to go out and buy their own router, the IT pros that do want to have the capability for you to use the router when you bring in your own device. A fun part of D in general is when you can see widely different perspectives in a dialog about a problem space each is approaching.
- IT control – Chambers asserted that the ability for IT to “say no” really changed 4 or 5 years ago and now enterprises need to catch up to consumer technologies and support them. Chambers even said “BYOD trumps security”.
- Disruption – Levie offered a wonderful example of how companies are handling disruption. He said that the three biggest Box customers are companies formed in the 1800’s. This speaks to how much change is going on among IT pros.
Disney Media / Anne Sweeney and Producer / I. Marlene King
- Twitter integration – It was fascinating to hear the content developer view of creating content knowing that Twitter is part of the viewing equation. There’s a clear perspective that Twitter is contributing to the experience and enjoyment of the show.
- OMG moments – I loved hearing about the way they essentially create the show to support “OMG” or “jump off the couch” moments, and how that plays into Twitter.
- Time zones – Turns out that the audience is pretty self-governing when it comes to spoilers and time zones, which was interesting to think about.
Pinterest / Ben Silbermann
- First appearance – Ben doesn’t often appear or do presentations. It is great to see him.
- Framing – Another great example of framing the goals of the product: Pinterest aims to help people “discover things they really love and inspire them to experience them in real life.”
- Early users – From a product development perspective, he spoke about how early users ended up setting the tone of the product when it comes to passion.
- Last web app? – Kara asked if Silbermann thought that Pinterest might be the “last web first app” or not. The answer focused on starting off where people were but now today of course the goal is to be able to use the service wherever you are and of course a ton of that is mobile which overtook the PC along the lines of industry trends.
Tesla, SpaceX, Hyper Tube / Elon Musk
- Along with everyone at D11 and online, this was an incredible treat.
- “Mars is a fixer upper” – as far as planets go, Musk said Mars is our best bet for life on another planet since it can be fixed up relatively easily.
- Every tech takes 3 or 4 generations to get it to mass market. He walked through the original Tesla plan (high price/low volume, mid-price/mid volume, low price/high volume). He framed this as competing with a hundred years and trillion dollar investment in gas combustion. This is a great example of how disruption gets talked about in early stages – all the focus on whether electric cars can displace gas cars using the criteria gas cars developed over all this time. From a product point of view, this perspective is super interesting.
– Steven Sinofsky
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Wheels up, returning from CES. Seems like a good time to reflect and share some of my observations.
Sharing raw data is an important part of building a strong cohesive team. Raw data allows everyone on a team to see the inputs and thus map from there to the conclusions, whether those are new plans or course corrections to existing plans.
This post shares some observations about CES but first provides some context and practices for the ins and outs of trip reports in the context of product development.
Why do trip reports?
From the earliest days of business travel, my managers have required a trip report in exchange for the privilege of taking a trip at company expense. Whether you are a manager or not, sharing your observations and learnings from a trip (site visit, customer roundtable, trade show, conference) is a way of contributing to the shared understanding of products and technologies.
A report is just that—a collection of words and artifacts—and by itself it does not represent the follow up actions as those need to come from a process of taking the data from multiple perspectives and spending time thinking through implications. In fact, a point of failure in product development is over-reacting to the immediacy of a single trip report or point of view (no matter who on the team wrote the report). Those are anecdotes and need more work to turn them into actions like changing plans or features.
There’s no right way to create a report. More often than not the format, structure, and detail of a report should follow from the type of event. Do you organize by type of technology or by vendor, by customer or customer theme, by conference session or by technical subsystem, and so on?
Reports also don’t need to be short, especially if the trip was filled with information. If you want to offer a distillation at the bullet point level then there are a couple of options. For a public event you can often cite a blog or article (or two) that seems to match your perspectives. For a confidential event you should still do a detailed report and distribute as appropriate, but consider an oral version for members of the team. Bullet points can be good on their own to make key points and also may serve as an outline for the body of the report. The downside of providing only bullet points is that it might not share enough of the raw data and folks might think of what you shared more as conclusions. Keep in mind that the time spent writing the report is also time spent thinking more deeply about what you experienced.
I personally value the use of pictures quite a bit. For site visits showing the artifacts (example app screens, paper based systems, use of devices in context, photos of the physical environment) can be super helpful to highlight what you saw. For conferences, if there is a great slide or graphic from a session, showing that can help a great deal. And for tradeshows, showing off products is super fun. Video of course can be cool but introduces complexity in sharing in some formats.
There’s often a discussion on how much hyperlinking to do in a report (links to presentation PPTs, videos, or product information for example). It really depends on the need the readers/target will have to seek even more information. Obviously you should always be prepared to provide more information, but I don’t think it is a best practice for your report to be filled with blue underlines or missing data because everything is a click away. If you’re tracking hardware, for example, and some spec (wt, mHz, watt) is important then just include that in the report.
There are two aspects to confidentiality / intellectual property to respect when writing a report. First, always be careful to report on things you are permitted to write down and report on. You should ask permission for any photos (at customer sites or conferences, and even some tradeshow booths). Second, when you distribute your report make sure you are working within company policy on the way information is shared.
Whether you use email, attachments, a file share, OneNote on SkyDrive (to share with a small group), or a blog (internally hosted) really depends on your org’s culture. The blog format is great because then you have one place with all your reports so you can always know where they are no matter what type of report. The key is to just make sure, without spamming people, that the data is available for folks on the team – or your audience.
As a manager or leader on the team, it is always a good practice to remind folks that a trip report (unless specifically noted otherwise) is just anecdotal information and not a change in plans, a call to action, or anything beyond sharing. With the data from you and other sources, the right folks who are accountable should act. If you do have feedback then separate it from the report as a good practice.
Leading up to this year’s CES show, one might have thought the CE industry was in a lull and devoid of activity, let alone innovation, by reading a few of the pre-show reports. Nothing could be further from the truth. CES 2013 was another year of amazing things to see. More importantly, CES highlights the optimism that drives our industry. The pursuit of new products, new businesses, and most importantly combining those to come up with ways to simplify and improve life for people through electronics, hardware, and software.
It seemed to me that a good number of the early reports were a bit on the snarky side and reflected a view that there would not be any major disruptive or cool announcements. Folks were talking about a lull in innovation. I even read one blog post saying the industry was boring (I’ve met product people in most every industry and can honestly say they never think their own industry is boring).
Measuring innovation by what is new, shown, and/or announced for the first time at one of the world’s most massive tradeshows is not the right measure. Companies do not usually time their product development to coincide with tradeshows. Announcing a new product in a sea of thousands of other booths is not often the best communications strategy. In today’s world, announcements can be communicated broadly through a variety of channels and amplified socially at a time that fits the business.
Expecting a company to unveil something at the show is somewhat misplaced. On the other hand, a big part of CES, at least for me, is really being able to see any (large) company’s full product line “end to end” and to see how they are fitting pieces together to deliver on scenarios, value, or competition. Smaller companies have an opportunity to show off their products in a much more interactive fashion, often with very knowledgeable members of the team showing things off. Most importantly, CES lets you see “side by side” whole categories of products—you see the positioning, the details, and how companies present their products.
Unveiling a new product or technology that is a cross-industry effort, one involving many partners, does work particularly well at CES. Intel’s efforts around Ultrabooks, in 2012 and 2013, demonstrate this. While Intel’s booth and large scale presentations show off Windows 8 and Ultrabooks, the amplification that comes when seen on display at Sony, Samsung, LG, Toshiba, and more is where the sum of the whole is greater than the parts.
Many folks might not be aware, but along with the booths and all the semi-public displays, many companies conduct confidential briefings with press and partners at CES. These briefings might show off future products and strategies, but the reporters cannot write about what they see. In this case, CES is just convenient, especially for international press who don’t get to see US companies in person. It is an interesting approach because it can positively impact press coverage of already disclosed products when reporters know “phew, there’s more to come”. It could also frustrate, “hey I want to write about that”.
Writing a CES trip report is tricky for a non-reporter. Folks not there are following blogs and mainstream media and tens of thousands of stories are flowing out from LV. A tech blog might have 30-40 people on site and might file 300-400 stories from the floor—and that is just one outlet.
One person (me) can’t compete with that. But as a product development person, there’s a different lens—we’re looking at products and technologies as ingredients and competitors, not as things we’re looking to buy now. We are looking at trends and not necessarily the here and now. A way to think of it is that some go to CES as though it were a restaurant looking for a complete meal. Others go to CES the way that chef’s go to a market in search of ingredients for their ideal of a meal. The broad consumerization of CES sometimes leaves behind the notion that it is, in fact, an industry tradeshow.
CES 2013 was a fun show for me, spending about 15 hours on the show floor. I’ve always made sure in attending CES (or COMDEX or MWC or anything) to have time to see the show and experience the richness of the event. It is easy to lock yourself in a meeting room or go from private briefing to private briefing and convince yourself you saw CES, but CES is really on the floor. And the floor was buzzing. That’s also why this report is snark-free. There’s no such thing as an entirely objective report as every observer has a bias, but you can make a report free from snide remarks.
CES 2013 was definitely a year of refinement across many product lines. Pulling some themes across a broad set of products, there was refinement in many ways:
- Mobile. Stating the obvious, mobile is front and center for every product. Where CES used to think mobile was in the North Hall’s Auto section, now everything is mobile. Where cables, connectors, and wire used to occupy the LV Hilton (aka the Whyte House) there are now radios and antennas. Even power consumption is now focused on battery life rather than mains draw.
- Design language. The design language in use for both hardware and software is trending towards a clarity and minimalism–turning over the screen to the app and the customer. There’s a lot less glowing and translucency. Navigation is clearer. Touch gestures are assumed on any device and often are not readily apparent (that is designers are assuming you will figure out how to touch and tap to make stuff happen). And the use of the full screen for the task at hand is clearly dominant. Rather than gain “speed” or “power” via multitasking by arranging, widgets, picture in picture, and so on, the focus is on moving quickly between task-oriented screens. From program guides to elaborate settings on advanced A/V to apps for healthcare you can see this language. There is a new definition of productivity underway that’s sure to be the topic of a future post.
- Build quality. Across the board products are getting better. That’s not to say there’s a fair share of low-end and low-quality stuff, particularly tablets, one can see in the South Hall as usual. There is, however, a rising tide of quality. This is a sign of further upstream integration of components as well as maturing manufacturing and assembly. It is also a reflection of consumer demand—when the difference in quality is represented by a 10-15% price delta on a sub-400 dollar purchase, quality is generally worth it. That doesn’t change the desire for high quality and low prices, but physics still dominates.
- Service integration. It was hard to find a product that did not integrate with the web and back end service in some way. While third party services have been a theme for several years, the role of first party services is up significantly. These services are now a big part of the value of a hardware product. Telemetry is key service that is part of every product. While we might curse updates or think it encourages poor engineering, the reality is that the quality of what we experience is better than ever because of these updates.
- Social integration. The integration of products with social networks is technically an easy thing to do (these networks are motivated to have more updates flowing in) so it follows that many products now integrate with networks. You can hop on a scale and share the weight right away. You can share movies you have watched easily. You can even share how happy a meal made you.
- Broadening of Moore’s law. We all know how MIPS increased over time. We then learned how available storage increased over time. We’re now seeing this increase in bandwidth usage (UHD Netflix streaming, for example) and in the silicon based nature of visuals (screens and camera sensors, for example). Even wireless networking is seeing a significant uptick in speed. There’s a lesson in not betting against these changes—ride the wave.
- Connected life. For sure, the connection of our lives to the internet continues as a trend. It is really amazing how many analog things are being digitized—door locks, luggage tags, mouth guards, and more.
One of the neat things about going to the same show every year (I think this is easily 18 or 20 for me and CES) is to compare year on year what comes and goes. It is just an “observation” or “feeling” and not a measure of square footage or number of products. CES 2013 saw some interesting changes in products that were very present last year and less so this year.
Looking back at CES 2012 there were a few things that made an impression as a trend or were visible and went the other direction this year:
- 3D. 3D was really big last year and you really had to work hard to even find a booth with glasses at all. I can’t recall something that had so many real products you could buy (and could buy that previous holiday) and in one year essentially vanished. I’m still surprised by this a bit because the world is 3D—it seems that the technology approach wasn’t working so I would not write off the concept just yet.
- Storage. There was a lot less in the way of storage technologies—hard drive cages, USB drives and sticks, media storage cabinets even. The cloud world we live in along with seemingly unlimited storage in the devices we use indicate this trend will continue. Kingston’s 1TB memory stick was cool (though maybe a bit bigger than you might expect before seeing it).
- Waterproof. Last year it seemed like every booth had a fish tank holding a phone or tablet. While there were plenty of waterproof cases and a few waterproof devices, it might be that people go rafting with their tablets less than product folks thought :-)
- Media boxes. There used to be a seemingly endless array of boxes that distribute photos, videos, and music around a home network. With Pandora/Netflix/etc. built into every TV and DVD player (and apps on every device), this type of device has probably been integrated. For the enthusiast, the capability of using privately ripped media (and those codecs) around the house still requires a solution but that might be heading towards the homegrown/open source approach rather than product.
- Digital cameras and video cameras. The ubiquity of high quality cameras in our smartphones makes it tough for most of us to carry a second discrete camera. One thing to always look out for at CES is when one product category will be subsumed by another, but also be on the lookout for when people might be trying too hard on the integration/combination front. There was definitely a focus on making discrete cameras take on characteristics of phone cameras with user interface, Wi-Fi integration, and post-processing (sepia and toaster from your camera).
- Gesture based TV. The excitement of gesture based control of TV was all but gone. Last year every TV had 10’ of space in front of it so the demo folks could control it by gesture. The demos didn’t work very well and so this year TVs were being controlled by apps on tablets and phones. This might be subsumed by voice or might return with a much better implementation.
Impressionable products and technologies
While some products and technologies seemed to trend downward, there were quite a few exhibited that appear to be trending upward or remain at a very high level of interest and development. The areas for me that are worth looking into more as products are developed include some of the following (in no particular order).
UHD/4K. What’s not to like about 4K! The biggest crowds are always around the biggest screens and this year was no exception. Seeing the 100” and greater 4K screens is breathtaking. It is incredible to think that it was just two years ago we were ogling at a 60” LED 1080P screens. Moore’s law applies to screens. Every major TV/screen company was showing 4K screens and these will be products soon enough for sure, and then the prices will come down. Folks were debating the value of 4K on different screen sizes or in different room sizes. Even though the physics can prove your eye can’t resolve the different, the physics of manufacturing screens will make it cost effective to use high density pixels counts almost everywhere. Obviously as we have seen with devices, there’s work for software (content) to just work at 4K—each company was showing native 4K and upscaled HD content to show off their technology for future and present content. Can has?
Display technology. The technology behind UHD displays is also on the move. This year saw a significant amount of credible innovation in the area of screen technology. Flexible displays seem more realistic than past years because they were in more than one booth. OLED made a strong reappearance with an amazing 4K OLED screen. Curved screens that match what we see in movie theaters showed up. I loved the wide aspect ratio screen from LG. Touch is being integrated into large panels for use for broadcast, meeting rooms and signage. Even the distribution of HDMI signals for digital signage saw innovation with single CAT5 systems at commodity prices. Samsung had a very cool transparent display that allows a physical product to be “enclosed” in the screen.
Multi-screen. There’s an incredible desire for the ability to get what I am seeing on a phone or tablet on to a bigger screen (the flipside of getting what streams over cable/sat onto my phone/tablet is a different problem). To really solve this well (respecting digital rights, getting everything on the screen) should be a low level connection like “wireless HDMI” but the power, bit rate, and complexity of that has not lent itself to a solution (below is a photo of HDMI test equipment if you ever wanted an idea of the complexity of the signal, or just cut an HDMI cable and look inside). Software solutions turn out to have equal complexity when you consider the decoding required in a TV (where component pricing is critical). DLNA holds out hope but is suited to photos/videos. AirPlay has the presence of iOS devices but needs Apple TV connected over wires. Sony, LG, Samsung, and others are starting to show solutions based on Miracast. This has some real potential if screens and projectors start building this in (and today you can get the aux box via third parties such as netgear). The other part of multi-screen is the aux screen scenario–the tablet screen show auxiliary content or is a remote control. There was somewhat less of this in 2013 compared to last year. This seems to be struggling with scenarios and responsiveness right now but seems like it will be figured out—after all, how many of us watch a movie and look things up on IMDB on our phones or watch sports tracking another game or stats on our tablet? The scenarios last year were focused on Facebook/twitter on your TV or news/weather while you watch and that is what seems to have been reduced in excitement (those always seemed a bit awkward to me for a family room).
Cameras. The first consumer digital cameras were shown at CES back in the early 90’s. It was so interesting because prior to that cameras had their own show. Fast forward 20+ years and cameras are 100% electronics. While discrete consumer cameras are struggling a bit to find a place in a world of phones, digital SLRs are seeing a rebirth at a level of flexibility and sophistication that is mind blowing. The role of DSLR for video has spawned a whole industry of accessories to morph a still camera into a motion camera in terms of form factor (the sensor and lens are the real value). Image stabilization, critically important on tiny form factors, is becoming incredibly good. Tablet sized devices are becoming reasonable for cameras (last year I thought it looked really goofy and this year it seems to make sense). One has to think though that there is a digitalization of “lenses” yet to happen. The physics of optics is due for a rebirth – the improvement curve on lenses and the SLR model seems to have reached the limits of physics. The new Canon 200-400 f4 with integrated 1.4x converter lens is super cool, but so heavy and costly. The next generation of cameras that go beyond using silicon to duplicate the resolution of film will break through at a future CES. Often you see products go through the “use electronics imitate the analog world” for a while before they find their digitally authentic expression.
The following is a 10 second video showing image stabilization from Sony. The image is a live image from two cameras mounted on a shaking platform, above the large screens.
Phablet. The made up word that was used more than it seems like it should was Phablet—a device that is bigger than a phone and smaller than a tablet. Given the size of phones this might mean 5-6.9” or so. It seems that there are two views. There’s the view that a phone is a phone and should be “less than” some size, and a tablet is a tablet which is 7-8” unless it is a big tablet (9.7”) or a PC/tablet. The other view is that consumers will be selecting from a wide variety of sizes and the industry will meet many needs. I like this second view. While I might choose a more routine phone size, too many people like larger sizes. Whether a larger screen is the one device someone uses or no is a tricky question. More than size, the pixel density is something to consider because apps won’t scale arbitrarily and how to scale at certain combinations of diagonal size and ppi have real impact on the quality of interaction with apps. I would not discount the consumer demand for a sustainable market of a variety of sizes of portable devices.
DISH/Directv/Comcast. The companies that distribute “real TV” to consumers (especially live events and original programming) seemed especially innovative this year. DISH is particularly innovative in bringing together a very nice and high quality multi-room and multi-device scenario. One thing that really struck me was the new ability to flag a program for transcoding to your mobile device and easily download it. To date this has been mostly impossible to do. Unless you want to wait for DVD or streaming this is the only way to time and location shift first-run programming. Programming guides are getting much better and faster to interact with and the integration of fun data (related programs, background info) is great to see. Getting to place where you have one tuner box and then much smaller, fanless, storageless, settop boxes in other rooms is really close.
Health. CES hosted a separate exhibit area for health related products/services (this is where they are encouraged for being part of the themed area). These products are truly modern products—empowering consumers with technology to literally improve their lives, and connect them to the internet and other resources. There are all sorts of sensors for well-known human telemetry: weight, blood pressure, pulse oximetry, glucose level, air quality, distance traveled, and more. There are also sensors for fuzzier (computed not measured) areas such as concentration, sleep quality, mood, and so on. The common element for all of these is measurement with a device that connects to the internet (or directly your mobile device via bluetooth) and then on your device you can view trends, track, and analyze the data. For many people this is literally life and death (tracking bp, glucose). For many it is a way to maintain fitness levels or achieve a better level of fitness. Two things really struck me. First, there is a real responsibility these companies will need to shoulder to separate medically actionable data from telemetry that will simply drive you crazy and drive up medical costs for society (tracking pulseox for a normal healthy person is dubious). Second, these are really a unique set of products/services/businesses that are essentially mobile-only, profiting by either the device sale or a device + service subscription. Some are not even bothering with web-browser based viewing.
New PCs. While Dell, HP, and Microsoft were not showing their own booths, there were plenty of new PCs. This was newsworthy and clearly showed a focus on “designed for Windows 8” which is exciting. Intel pulled together many of these PCs under the Ultrabook moniker and announced specs for the next generation of Ultrabook logo PCs (including touch). Samsung, LG, Toshiba, Sony, Panasonic, Lenovo all had very nice PCs with hiqh-quality touch, nice trackpads, great screens, thin, light, and in a variety of screen sizes 11-15. The All-In-One PCs with touch were quite nice as well, especially Sony and Samsung’s models. The Vizio lineup continues to evolve and show unique designs and good value. Razer was showing a Core i7 based tablet designed from gaming with some awesome gaming attachments. Panasonic shows a 20” 4K tablet that blew me away—seeing the quality of AutoCAD drawings showed a real value to the full “stack” of hardware and software. There were a number of hybrid PCs (tablet with removeable/hideable/flippable keyboards) that are becoming clearer and more refined—I especially liked the Samsung and Lenovo entries. These PCs are really great for developers and designers—they let you work directly with the code and a client/designer at the same time in both coding and tablet usage styles. As with “phablet”, it seems that the variety of tablets enabled by Windows will be something that continues to bring innovative ideas to consumers.
Green. There continues to be a push to make sure devices are green—while that lacks a concrete definition most devices are touted as low(er) power than they used to be. With the focus on mobile most devices are already much lower power than a tower PC of 2 or 3 years ago and even the 27” all-in-ones are running low-power chipsets and using aggressive OS power profiles. There are numerous power strips that reduce draw and drive “standby” behavior through certain outlets. There were a number of power strips that said they were greener because there was one integrated DC converter for charging USB devices. I loved the case/bag companies using recycled materials to make bags (though it still isn’t clear if this is carbon neutral or not, but for sure the developing world figured this form of reuse long ago making carry bags out of rice and grain bags). The most interesting challenge is that to really reduce power consumption (and extend battery life) requires hardware and software working together. Hardware companies announce the power draw of the hardware independent of the software platform; devices advertise battery life independent of radio signal strength or app load; manufacturers can create a software profile (drivers and more) that is not optimal for the advertised hardware number. There’s a lot to get this right.
Wireless communications. Obviously wireless mobile communications are everywhere, literally. One product due for a revolution in this regard is LifeAlert (“help I’ve fallen and I can’t get up”). Lifecomm is a Verizon product that houses a full 4G “phone” in a bracelet or dongle. Push a button and your location and information generates an assistance call right to you and a dialog can also take place—no matter where you are in Verizon’s service area. Super cool. Greatcall has a similar product that is a keychain form factor. There were related products for pets and luggage as well, but the one for humans seems to be particularly valuable.
Neat new companies
Everyone who goes to CES always tells you that the smaller companies have the coolest innovations. It takes a lot of energy and some luck to really find one of these. Even if you’re the press and get all the requests to meet you still have to pick from a thousand choices. I happened to stumble across a couple I thought I’d mention.
Qubeey. This is a startup from the Los Angeles area. That already makes them different as they are not a “tech” company, but a company that uses tech. They think a lot about how to connect entertainment to the audience that cares about them. If you’re a self-expressed fan/follower/friend of a talent then Qubeey provides a way for that person/band/brand to “push” highly interactive content to you that overlay the context of what you’re doing on your mobile device/win/mac. They have cool overlay video technology and even interactive SMS games. It is a unique approach to what amounts to advertising but doesn’t seem like that because you signed up to interact with something you care about.
“Secret”. I had a chance to see a briefing for a top secret gesture based technology that is very nice. This is a technology out of university labs about to be a product for TV/device makers. It uses a single off the shelf camera (like in an iPhone) and then uses CPU/GPU to compute the tracking of your hands for gesture based UI. This is cheaper, smaller, and less complex than other solutions out there. I saw it in action and it works remarkably well—there’s almost no latency between hand movements and tracking. It works at the driver level so it can use gesture to emulate touch with existing games and software. It can be easily trained to track an object as well (like a wand, sword or saber) for games.
Tablet cases. There were a lot of cases for tablets. Seriously there were a lot of cases for tablets from companies big and small, new and old! It is clear that tablets have a need for more protection, keyboards, and stands. I tried to capture photos of some of the variety of cases/add-ons that add style, keyboards, and protection, but also add significant size and weight to what are otherwise sleek and light tablets. Many seem to hinder the ergonomics of the device, unfortunately. I really don’t understand why someone hasn’t built a tablet yet that has a really strong case, built in stand, and a cover that also allows typing. I said free of snark, not free of sarcasm :-)
Here is a great example of the work Panasonic consistently does for universal access. Their voice control TV won an innovation award for universal design.
IEEE was running a poll to determine views on what gadgets are no longer in use (“Gadget Graveyard”). I love the irony–a gadget graveyard from the engineers that brought you the gadgets.
Phew. Another CES. Every year the new products energize me and show just how much creativity is going on in our industry.
PS: Please see the Disclosure page that has been added. The link is on the right rail.